House earns its cheesy stripes @ Mac ‘N Cheese Festival
Toronto, Canada – Foodies, cheese lovers and devout loyalists of the timeless dish Mac ‘N Cheese came out in droves for the third annual Mac ‘N Cheese Festival hosted this past June at Ontario Place, and you bet HOUSE’s Media Mixologists jumped at every opportunity to showcase their mixed-media muscles and help the festival grow in size and offer.
In between resisting the urge to try all the mouth-watering Mac ‘N Cheese innovations, HOUSE added to the fan fare by fully hosting not one – but two themed entertainment areas for guests, enhancing the family-friendly festival with a funky nightlife ambience. As the lights went down,
the music cranked up and festival goers were treated to an evening of music, drinks and fun.
Through their involvement with Parmalat Canada, HOUSE was also the Events Agency of Record for Black Diamond, creating a strong, impactful exhibit set-up that lived up to their status as title sponsor of the Mac ‘N Cheese Festival. With multiple, mixed media touch points and
activations, HOUSE created an interactive space where Black Diamond could engage with their guests in fun, innovative ways.
Robert Lyons, Chief Media Mixologist said, “I can’t think of a better pairing in life than good old mac n’ cheese, so it was a no-brainer that HOUSE needed to get involved. I’ve seen the Mac ‘N Cheese Festival grow in size and scale and HOUSE was proud to be a huge contributor this
year. We like to work hard and play hard, so through our support of Black Diamond and hosting our own entertainment tents, HOUSE definitely earned some festival stripes.”
With more than 40,000 die-hard Mac ‘N Cheese fans satisfied and one too many cheesesamplings later, HOUSE proved themselves as the Big Cheese at this year’s Mac ‘N Cheese Festival with the promise of an even bigger event expected for next year.