HOUSE has partnered with Parmalat as their agency of record. We are beyond excited to begin developing some amazing projects! As their agency of record, HOUSE will be providing Parmalat with marketing and strategy support on all of their highly renowned brands. In assisting with their marketing campaigns, HOUSE will offer new ideas and fresh perspective to the dairy powerHOUSE that is Parmalat.
To get the ball rolling on this partnership, HOUSE is developing a booth for the Black Diamond Cheese at the Mac ‘N Cheese Festival coming up in Toronto and Mississauga this summer. Rather than just creating a booth, HOUSE is creating an experience that goes above and beyond a simple sampling station. A booth will be forgotten, but an experience will be remembered!
As the title sponsor of the event, Black Diamond Cheese must take charge of the event and HOUSE will be there from strategy to tactical execution.
Another event on the rise is Becel Ride For Heart where there will be a station to serve pancakes to runners in support of charity. Taking it one step further, we will be incorporating some additional features that will set us apart from your typical food-giveaway station. Since it’s for charity, we had better not leak any more information and we hope to see you out there supporting the cause!
With many more projects on the horizon, we are excited to be directing our marketing efforts to exceed expectations and make a splash in the dairy industry! Beyond just events, we will be providing support for digital, social and traditional methods of marketing.
We are eager to see this relationship flourish as, together, we undoubtedly exceed expectations!