HOUSE TAKES ‘DAIRY-ING’ NEW HEIGHTS IN EXCITING PARTNERSHIP WITH PARMALAT CANADA
Toronto, Canada – When it comes to understanding the food business, Media Mixology Agency HOUSE takes the cheese literally, as it has signed on as Marketing & Events Agency of Record for dairy food giant Parmalat Canada. Milk certainly has proved it does a body good, and HOUSE is excited to help Parmalat further position its milk and dairy products as healthy,
desirable and on-trend.
This exciting announcement comes hot off the heels of two hugely successful Mac ‘N Cheese Festivals hosted in Toronto and Mississauga, where HOUSE’s Media Mixologists rolled up their sleeves to create a fully interactive exhibit area for title sponsor Black Diamond a sub-brand of
Parmalat, where guests could engage with the brand through multiple mixed-media touchpoints and fun, family friendly activations.
“Consumers will best remember a brand through meaningful engagement, which is what we wanted Black Diamond to achieve at the Mac ‘N Cheese festival. Beyond being an essential food group, as their partner Marketing & Events Agency, HOUSE is looking to create innovative campaigns for Parmalat’s milk and dairy sub-brands by positioning them as trendy, modern and consumer-focused.”
As the budding relationship evolves, HOUSE will work closely with Parmalat and its sub-brands to provide strategic direction, marketing and event management support for their upcoming events, shows and festivals. Cheers to cheese and much more!