Chief Creative Mixologist
On paper, my job is to serve as a creative liaison for my clients. However, my real focus is to remain forever curious, forever creative, and endlessly impressed with the complexities of the world around me: the natural world, the manufacturing world, the marketing world.
How does my devotion to learning, marveling, and creating translate into an atmosphere dominated by data, dollars, and fierce competition?
My success stems directly from a solid belief that the production of great projects, the conception of incredible ideas, cannot be rushed for the sake of money or boasting rights. It is criminal to flaunt quantity when quality is at stake. In the marketing world, so many companies do just that.
Clients value consistency. I consistently commit myself to each project — my well-trained eyes, my problem-solving brain, and creative heart.
Clients value timelines. I communicate with my clients on a regular basis so that acknowledgment is there that I am meeting, or rather, exceeding expectations; I prefer to do things right the first go-round.
And last, but certainly not least, clients deserve undivided attention. I make it a point to get involved with each project at every level. I examine strategies, devise plans, work up budgets, ROI measurement models, reports, and feedback — I do all this with the same impartial acuity we would give our families.
My job is not a simple one. However, I get to take what I marvel at, what I create, what I learn, and I get to work with it. Every day.
So it is a fulfilling one.